Answers To 7 Popular Search Engine Optimization Questions

More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.

Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?

Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to "understand" your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze significance of your webpage.

Therefore, I do not recommend this approach although it may save you time in building a webpage.

Question 2. If I implement a SEO campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?

SEO campaign and PPC marketing are not mutually exclusive. On the contradiction, they are complementary with each other. First, I suggest you implement both natural SEO and PPC marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use PPC marketing as an alternative? For example, the word "pay-per-click search marketing", "PPC marketing", "search engine marketing", "paid search" are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably through your website.

Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?

From experience, many search engines can not "read" content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.

Matt Cutts, a Google representative, stated that Google has some improvements in reading textual content of a flash file by utilizing the search engine SDK tool offered by Adobe / Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.

It implies that a full flash website is unlicensed to be well indexed by search engines. If natural top search engine ranking is very important to your success, it is not recommended to make a full flash website unless you have a large PPC marketing budget or very confident to create high link popularity over short period of time.

Question 4. Does a dedicated IP address help my search engine rankings?

Dedicated IP address is not an imperative to get top search engine ranking. Many websites with top search engine ranking are using shared web hosting plans. It means that they are sharing the same IP address with other webmasters with low search engine ranking.

However, if your IP address is shared with many search engine spammers, your site's ranking can be adversely affected. Therefore, some search engine marketers prefer to get a dedicated IP address from their web hosts.

Question 5. If I have lots of content in a webpage, is it better to separate the content into 2 webpages?

I think it depends on search engines. For example, Google crawls only about the first 101 kilobytes of a webpage. If your content is more than 101Kb, you're better separating the content into 2 webpages.

Question 6. Why does my site suddenly disappear in Google?

There are several reasons for Google to exclude your site. First, you must make sure that your site meets Google's quality guideline, ie no spamming. For example, you do not put hidden text and links in your website. Second, your site is not hacked. Third, you should check whether your site has some malware. Last but not least, your site may be too new and Google is in the process of refreshing their index. During the process, Google may fall back to the old index version and hence your site suddenly disappears.

Question 7. How can I increase ranking of internal sub-pages?

Many webmasters found that sub-pages of their sites have poor search engine ranking and want to improve rankings of sub-pages. To solve the problem, you should ensure the sub-pages are not buried too deep within a site. Important sub-pages should get more internal links via cross linking related pages. In addition, you should try to get some external site links to your specific sub-pages.

6 Reasons to Cancel or Reschedule a Party

Canceling or rescheduling a party is a very unfortunate event but often it happens as the result of uncontrollable circumstances. Knowing how to deal with the situation is of uttermost importance.

Party failure is disappointing and difficult to handle but a number of reasons will demand it, regardless of your intentions. Here are a number of reasons for the cancellation or rescheduling of a party and some information on addressing guests and cancellation etiquette.

People Can not Make It

You will have to reschedule or cancel your party if too many guests are incapable of attending. Everyone wants to share big events and beautiful moments in life with dearest friends. If these people have difficulties making it to the party, choosing another date will certainly be the wisest move.

You may consider informing people about the change in person. Call everyone and you may even inquire about another date for the party to be held on.

A Storm is Coming Up

Weather can play a trick on you. It may interfere with your party planning attempts. You should reschedule your celebration in case a severe storm or another kind of meteorological disaster is expected – intense rain or snowfall, thunderstorms. It certainly is wiser to organize the party in the future than to put at risk the health and life of your guests.

Personal Tragedies

P personal tragedy that you or one of your dearest friends has experienced is another reason for the cancellation of a celebration. Postpone the party in the case of death or illnesses of family members. It will be inappropriate to have fun while someone you care for is mourning or feeling sick.

That Major Event

A major event taking place on the date when you plan to have your party will be yet another reason for cancellation. Postpone the party if somebody else is getting married on that date or if it is the anniversary of a couple you love.

Important city events – concerts, gatherings or sports finals may have you thinking about moving the party to another date, as well.

Illness

Cancel the party in the case of an illness or a medical condition. This is yet another unexpected and uncontrollable factor that will interfere with your plans and the organization process.

It could be a personal condition or a disease affecting someone you love and respect. You should better have the celebrity after that person gets better – this way you will have two reasons to bring people together and to party.

The Reason for Partying Has Disappeared

Sometimes, things fail going according to plan. Such sudden changes and unexpected turns may call for the cancellation of a party.

A baby shower will certainly be canceled in the case of a miscarriage. This huge, personal tragedy changes plans and demands for rapid reaction.

Party planners should always have a backup plan. Very often, life handles us surprises that we have difficulties coping with. Party failure or rescheduling may be tough but it certainly is needed in various instances. Knowing how to be flexible will help you deal with the situation.

If Someone is Erasing Or Deleting Their Text Messages, is it a Sign of Cheating?

I often hear from people who can not help but notice that their husband, wife, boyfriend, or girlfriend has been increasingly sending and receiving text messages. However, when they go to check up on those texts, they've often been deleted or erased.

I often hear comments like: "my husband will go and try to find privacy when he's texting. I'll see he has a mischievous and excited look on his face and I get a feeling of dread in the pit of my stomach. when I get a hold of the phone later to see who he's been texting and what he's been saying, I find that he's deleted his entire history. What is going on? Should I be worried that he's cheating on me and using his cell phone to do it? "

These concerns are most definitely valid. Statistics show that it's increasingly common for people to get cating cheating from their cell phones. And, it's very tempting for cheaters to sending playful and flirtatious texts to someone who you are cheating with. Plus, the cheater often thinks that all they have to do is hit the delete button to erase all evidence of wrongdoing. (This assumption can be just plain wrong.)

If you confront your loved one about the deleted texts, they'll often tell you that they were trying to save memory on their phone or that it's just their habit not to let their messages clutter up their phone. And, I suppose there are cases where this is a valid excuse. But, it will often help to look at how soon after the message's use that they are actually deleting it. It's less problematic if they let the message sit there for days or weeks before they get around to erasing it. But, if they're erasing immediately after it's sent or received, then this becomes a good bit more suspicious.

If your loved one is even reasonably tech savvy (and they are very likely if they're constantly messaging, then they are reasonably know that they can easily set their phone to automatically delete old messages after a specified period of time so that having to go in and manually do this is really over kill.

What To Do When Your Loved One Is Constantly Deleting Their Texts: As I see it, you have a few choices here. You can ask or confront them about this, but I have to tell you that an extremely large majority of cheaters will firmly deny any wrong doing. You can ask yourself if there are any places where you're seeing odd behaviors (like at the computer) and then try to follow up and check those places. You can also check the call log, photos, and sent emails. There is software that allows you to go back in and read the texts and only you can decide if you want to take this that far.

I think it often comes down to the other behaviors that surround the messaging and whether or not you believe that this is all innocent or not. And, if you've found this article, I suspect that you might feel like there is more to this than saving phone memory. Sometimes this is not the case, but many times, it is.

PPC Advertising: What Is It

PPC [Pay Per Click] advertising is a new method of advertising on different search engines on Internet. Advertisers pay for each click that routes users to their web page from search engines? results in this model of advertising. It is an effective type of advertising than other kinds of advertising processes.

Many search engines offer specific search results for particular keywords and phrases. It lists relevant resources from Internet and also allegations a few sponsored results in an adjunct column. These selected phrases are put up in top spots of sponsored result columns and are mostly auctioned among various prospective advertisers. Highest bidder of a specific keyword gets a top position in this list and the next highest bidder gets second position and so on. It generally has two to three places in the list depending on specific keywords.

Advertisers can pre qualify users who visit their websites by bidding on specific product related keywords. Advertisers have to pay only when users click through and access their websites from a result page and not otherwise. Most of the times, bidding works out cheaper as it is based on auction of keywords and a restricted number of advertisers are able to participate during auction of specific keywords.

Search engines provide several interrelated websites in their normal search result. It may prove cumbersome for users to shortlist most preferred website. Moreover there is a possibility that such websites may be stated at the very end of the result list thatby making its access very limited among users. Here is a better response can be expected by advertising these websites on sponsored results of search engines.

PPC or Pay Per Click is providing to be one of the most advanced and effective ways of advertising specific websites by advertisers. Its become almost indispensable if advertisers have to make their website popular among the users.